The Self Is Unstable

Don’t just be yourself — build your personal brand. The self is unstable. It might not be found by the search engines. It might be rejected. The self regenerates every five or six days. A consistent brand, a coherent self. Consider the interface, testing for usability. Even crows have a sense of self, and the accompanying self esteem, self loathing. The crow is self-reflexive, self-defeating. How dejected is the crow.

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Elisa Gabbert lives in Boston, where she works as a blogger and copywriter for a small software startup. She is the author of The French Exit, a poetry collection just out from Birds LLC, and her recent work appears or will appear in journals including Colorado Review, Denver Quarterly, The Laurel Review, Meridian, Pleiades, Puerto del Sol, The Rumpus, Salt Hill, and Washington Square.